Director of Lifecycle Marketing - Remote

Overview

At Tia, we’re looking for a Director of Lifecycle Marketing who will set the standard for LCM at Tia—defining the vision, building scalable systems, and leading execution. This role requires a strategic thinker and operator who can establish a long-term thesis for lifecycle marketing while also being deeply hands-on with deployment.

In Short

• Design and implement scalable lifecycle marketing programs.
• Develop automated systems for personalized lifecycle marketing.
• Own end-to-end strategy for lifecycle marketing across various channels.
• Optimize automated lifecycle journeys and campaigns.
• Lead product marketing to ensure effective positioning.
• Develop customer segmentation frameworks.
• Establish KPIs for conversion and retention.
• Implement lifecycle marketing tools like Braze and Amplitude.
• Drive data-informed decisions through analytics.
• Passion for women’s health and commitment to diversity.

Requirements

• 7-10 years of experience in lifecycle marketing.
• Hands-on experience with lifecycle marketing tools.
• Strong execution and strategic thinking skills.
• Expertise in email and SMS marketing.
• Experience with customer personas and journeys.
• Strong analytical skills for continuous improvement.
• Excellent project management skills.
• Clear communication skills.
• Comfort in a fast-paced startup environment.
• Commitment to diversity, equity, and inclusion.

Benefits

• Opportunity to shape lifecycle marketing at Tia.
• Work in a mission-driven company focused on women’s health.
• Collaborative and innovative work environment.
• Potential for professional growth and development.
• Engagement with a diverse team of professionals.