Senior Digital Marketing Specialist - Remote

Overview

The Senior Digital Marketing Specialist will lead the execution of digital campaigns that drive brand awareness, customer engagement, and revenue growth.

In Short

• Develop and execute integrated digital marketing strategies across paid, owned, and earned channels.
• Manage and optimize paid media campaigns to maximize ROI and lead generation.
• Oversee website performance and user experience, including SEO strategy.
• Create and manage email marketing campaigns.
• Analyze and report on campaign performance using tools like Google Analytics.
• Collaborate cross-functionally with content, design, sales, and product teams.
• Stay current on digital marketing trends and best practices.
• Own the configuration and optimization of CRM for campaign execution.
• Participate in department and company meetings.
• Perform other duties as assigned.

Requirements

• Exceptional communication, collaboration, and analytical skills.
• Ability to manage multiple projects with precision and agility.
• Strong writing, editing, and content strategy skills.
• Excellent organizational and project management skills.
• Highly creative and strategic with excellent analytical abilities.
• Capacity to analyze and problem-solve issues.
• Advanced computer skills.
• Excellent time management skills.
• Bachelor’s degree in Marketing or similar field required.
• 5+ years of experience in digital marketing required.

Benefits

• Competitive benefits package including PTO and parental leave.
• Flexible schedules and 401k program with company match.
• Insurance benefits effective on the 1st of the month following hire.
• Profit sharing.
• Commitment to diversity and equal opportunity.