Digital Marketing Senior Specialist - Remote

Overview

Precision for Medicine is a precision medicine CRO. Precision’s uniquely integrated offering enables the science of precision medicine by combining novel clinical trial designs, industry-leading operational and medical experts, advanced biomarker and data analytics solutions, and an unequivocal real passion for rare diseases and oncology, in addition to working across other therapeutic areas.

As our company continues to grow, we are seeking a Digital Marketing Senior Specialist to join our Global Team.

The Digital Marketing Senior Specialist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts.

In Short

• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business.
• Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs.
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools.
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets.
• Collaborate with design and content team members for campaign development.
• Oversee the library of templates for email marketing and landing pages.
• Deliver marketing analytics to optimize campaign performance.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health.
• Implement reporting frameworks to surface actionable leads.

Requirements

• Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience.
• Prior experience with Account Based Marketing (ABM).
• Previous experience in lead nurturing, marketing automation, and web analytics.
• Strong knowledge of advertising platforms, such as LinkedIn and Google Ads.
• Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics).

Benefits

• Supportive and collaborative work environment.
• Encouragement of work-life balance.
• Opportunities for continuous learning and development.
• Recognition for contributions to the company.