Digital Marketing Specialist - Remote

Overview

Anypear is a headhunting and recruitment agency connecting New Zealand and Australian businesses with top overseas talent.

We’re seeking a highly motivated and result-driven Digital Marketing Specialist to help our client’s finance business. This remote role will play a key role in driving the company's online presence, improving brand awareness, and increasing conversions through digital marketing efforts.

If you are a creative thinker with a passion for digital marketing and a desire to make a significant impact in a growing finance business, we want to hear from you!

In Short

• Develop and implement digital marketing strategies aligning with the company’s goals
• Create and execute campaigns across various digital channels, paid advertising, and search engine optimisation
• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
• Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Content copywriting for company’s website and Google ads
• Create reports on the growth and analytics of campaigns
• Conduct keyword research and audience targeting to maximise ad performance.
• Conduct market research, competitor research, understand the target audience, and identify marketing and growth opportunities.
• Provide direction and feedback on visual assets for campaigns (banner ads, social posts, landing pages)
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve

Requirements

• Strong familiarity with Google Ads and SEO strategies
• Proven experience in digital marketing and campaign management
• Excellent content copywriting skills
• Ability to analyse marketing data and shape strategies accordingly
• Strong understanding of market research and audience targeting
• Creative thinking and problem-solving skills
• Ability to stay updated with digital marketing trends
• Strong communication and collaboration skills
• Experience in creating reports and analytics
• Ability to provide feedback on visual assets

Benefits

• Opportunity to work remotely
• Impactful role in a growing finance business
• Dynamic work environment
• Potential for career growth
• Work with a talented team