Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist is responsible for the coordination and execution of various marketing initiatives that promote UBC Sauder’s programs through digital and traditional channels, focusing on email marketing and lead generation digital campaigns.

In Short

• Coordinate and execute digital marketing campaigns.
• Focus on email marketing and lead generation.
• Measure and analyze campaign success using data tools.
• Manage comprehensive email marketing campaigns.
• Collaborate with stakeholders for content creation.
• Implement A/B testing for email marketing performance.
• Develop event-related email sequences and collateral.
• Write, edit, and proofread marketing content.
• Perform competitive analysis and research.
• Support project coordination and feedback processes.

Requirements

• Diploma in Marketing or related field.
• Minimum of one year of related experience.
• Knowledge of email marketing platforms.
• Strong organizational skills for managing campaigns.
• Excellent verbal and written communication skills.
• Experience in higher education marketing is preferred.
• Familiarity with digital marketing tools.
• Commitment to equity, diversity, and inclusion.
• Ability to interact professionally with stakeholders.
• Strong attention to detail in project execution.

Benefits

• Opportunity to work in a leading business faculty.
• Engaged and diverse workplace culture.
• Commitment to employee equity and inclusion.
• Access to professional development opportunities.
• Supportive environment for personal growth.
• Competitive compensation package.
• Engagement in innovative marketing strategies.
• Collaboration with a talented team.
• Contribution to meaningful educational initiatives.
• Flexible working arrangements.