Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist at Cengage Group will play a crucial role in driving student engagement and managing digital marketing campaigns to support the company's educational mission.

In Short

• Manage digital marketing campaigns to generate leads.
• Coordinate the marketing budget for efficient spending.
• Work with partners to set expectations and communicate progress.
• Utilize marketing analytics for data collection and optimization.
• Support student email nurture strategies and content creation.
• Ensure seamless execution of marketing initiatives.
• Optimize campaigns and run A/B tests for performance improvement.
• 2-3 years of experience in a marketing support role required.
• Proficiency in marketing analytics and reporting expected.
• Strong communication and interpersonal skills are essential.

Requirements

• Bachelor’s degree or equivalent experience in marketing or related field.
• Experience in optimizing campaigns and running A/B tests.
• Familiarity with CRM tools and online applications.
• Excellent ability to manage competing priorities.
• Strong metrics awareness in marketing.
• Proficiency in Microsoft Excel.
• Preferred experience with Salesforce marketing cloud.
• Background in client services is a plus.
• Strong design skills preferred.

Benefits

• Comprehensive Total Rewards package.
• Inclusive and diverse workplace culture.
• Opportunities for professional growth and development.
• Flexible work environment.
• Supportive of work-life balance.