Digital Marketing Specialist - Remote

Overview

Barkbus is seeking a proactive, detail-oriented, and creative digital marketing analyst to manage and optimize our Google Business Profile and Local Services Ads across multiple locations. This role is crucial for helping our business rank locally, generate high-quality leads, and deliver an exceptional customer experience.

In Short

• Manage Google Business Profile listings for multiple locations.
• Optimize listings with accurate business information and local content.
• Set up and manage Local Services Ads accounts.
• Conduct competitive research and audits.
• Collaborate with sales and customer experience teams.
• Analyze data to make optimization decisions.
• Create locally relevant content to increase visibility.
• Monitor performance and report on metrics.
• Ensure effective follow-up on leads and reviews.
• Work with various digital marketing tools.

Requirements

• 4+ years of experience with Google Business Profile and Local Services Ads.
• Deep knowledge of local SEO and GBP best practices.
• Strong writing and content creation skills.
• Ability to analyze data and make optimization decisions.
• Experience managing ad budgets for lead quality.
• Self-starter with excellent time management skills.
• Fluent in English, both written and verbal.
• Must have at least 4 hours of overlap with U.S. business hours.

Benefits

• Competitive Hourly Rate based on experience.
• Opportunity to work in a fast-growing startup environment.
• Collaborative and supportive team culture.
• Work remotely from anywhere.
• Engagement in a mission-driven company.