Product Marketing Manager - Membership - Remote

Overview

We are building a membership model and looking for a dynamic Product Marketing Manager who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. This is a unique opportunity to launch and scale a new Membership offering, empowering professionals to drive change and transformation in their organizations.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about.

In Short

• Develop and execute go-to-market strategies for Membership across the globe.
• Develop and execute a global marketing plan that aligns to the business strategy.
• Lead product launches from concept to post-launch optimization.
• Collaborate closely with the product team to enhance and reflect the customer experience.
• Design and execute multi-channel marketing campaigns that drive member acquisition and retention.
• Lead creative content strategies across email, social media, web, and paid channels.
• Analyze membership funnels and identify optimization opportunities.
• Track and report on key metrics: CAC, LTV, churn rates, and conversion metrics.
• Work closely with Product teams to influence roadmap based on customer feedback.
• Collaborate with Customer Success to develop retention campaigns and advocacy programs.

Requirements

• Proven experience in product marketing or related field.
• Strong analytical skills and experience with data-driven decision making.
• Excellent communication and storytelling skills.
• Ability to work cross-functionally and lead teams.
• Experience in developing marketing strategies for membership or subscription models.
• Familiarity with digital marketing channels and tools.
• Strong project management skills.
• Ability to adapt to changing priorities and thrive in a fast-paced environment.
• Creative mindset with a passion for innovation.
• Experience with A/B testing and optimization strategies.

Benefits

• Opportunity to work with a passionate and purpose-driven team.
• Professional growth and continuous learning opportunities.
• Flexible working environment.
• Competitive salary and benefits package.
• Chance to make a meaningful impact on organizations.