Product Marketing Manager - Remote

Overview

The Product Marketing Manager will build the product marketing function and will coordinate and manage Branching Minds’s go-to-market (GTM) strategies. They will enable customer-facing teams to inspire confidence when selling Branching Minds’ products and services.

In Short

• Champion market and competitive intelligence efforts to inform product positioning and messaging.
• Develop, test, and iterate product positioning, messaging, and value propositions to secure product and message market fit.
• Collaborate with product, sales, customer success, and marketing teams on use cases, product positioning, internal training, and go-to-market (GTM) activities.
• Gain insights through qualitative and quantitative data, including market trends, internal reporting, and customer feedback, to inform product development and marketing strategies.
• Create and provide customer-facing collateral and resources that reflect a clear understanding of buyer needs, product features, and market dynamics.
• Co-own the planning and execution for new services, products, and feature launches, ensuring alignment with customer-facing teams.
• Develop effective marketing collateral (e.g., webinars, blogs, guides, demo videos) and sales enablement assets (e.g., pitch decks, demo scripts, email sequences) to support product adoption and go-to-market efforts.
• Plan and execute marketing activities and content tailored to regional initiatives and target accounts in collaboration with the Sr. Manager of Demand Generation.
• Develop and deliver training materials and sessions for internal teams to ensure they are knowledgeable about product features and benefits.
• Work with the marketing team to support growth marketing objectives, including showcasing products at events and through content creation.

Requirements

• Competitive candidates will have a mix of messaging and creative skills.

Benefits

• Innovative work environment focused on equity in education.
• Opportunity to impact the educational experience of millions of students.
• Collaboration with a dedicated team committed to a mission-driven approach.