Product Marketer - Remote

Overview

We are building a membership model and looking for a dynamic Product Marketer who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling.

In Short

• Develop and execute go-to-market strategies for Membership.
• Lead product launches from concept to post-launch optimization.
• Collaborate with product team to enhance customer experience.
• Design and execute multi-channel marketing campaigns.
• Create compelling content including case studies and product demos.
• Analyze membership funnels for optimization opportunities.
• Track key metrics like CAC and LTV.
• Work closely with cross-functional teams for marketing alignment.
• Present marketing performance to leadership.
• Foster customer advocacy programs.

Requirements

• Bachelor’s degree in Marketing or Business.
• 5-7 years of product marketing experience.
• Strong analytical mindset with proficiency in analytics tools.
• Experience with campaign development and content strategy.
• Proven track record of successful product launches.
• Familiarity with A/B testing methodologies.
• Experience with subscription metrics and customer lifecycle marketing.
• Excellent communication and presentation skills.
• Comfortable working cross-functionally.
• Experience with marketing automation platforms is a plus.

Benefits

• Opportunity to shape marketing strategy for innovative products.
• Creative freedom to experiment with new channels.
• Data-rich environment to see the impact of your work.
• Collaborative team valuing creativity and analytical rigor.
• Comprehensive wellness benefits including flexible paid time off.