Senior Manager, Lead Generation Operations - Remote

Overview

The Senior Manager, Lead Generation Operations will be responsible for managing lead generation operations and the marketing attribution strategy for Precision AQ, supporting Marketing campaigns across various channels to drive high quality leads. This position is responsible for enhancing lead generation capabilities through automation, integration, and optimization. The ideal candidate is results driven and a reporting expert, having the ability to design and implement processes that can attribute leads and determine ROI for Marketing campaigns.

In Short

• Manage lead generation operations and marketing attribution strategy.
• Enhance lead generation capabilities through automation and optimization.
• Design and implement processes for lead attribution and ROI determination.
• Oversee a contractor for tactical lead generation execution.
• Develop metrics and KPIs for campaign performance.
• Act as HubSpot expert for campaign configuration.
• Ensure integration between HubSpot and other tools.
• Manage email campaigns and landing page creation.
• Monitor and analyze lead generation campaign health.
• Collaborate with BD Leadership for performance reporting.

Requirements

• Bachelor’s Degree in relevant discipline or equivalent work experience.
• 3-5 years of B2B marketing experience, ideally in Life Sciences.
• Experience with marketing attribution models across multiple channels.
• HubSpot expertise required, certifications preferred.
• Proficiency in Salesforce, Looker Studio, and ZoomInfo.
• Strong analytical and critical thinking skills.
• Excellent project management and organizational skills.
• Strong interpersonal and communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Demonstrated ability to improve processes and collaborate cross-functionally.

Benefits

• Discretionary annual bonus.
• Health insurance.
• Retirement savings benefits.
• Life insurance and disability benefits.
• Parental leave.
• Paid time off for sick leave and vacation.