Senior Manager, Lead Generation Operations - Remote

Overview

The Senior Manager, lead generation operations will be responsible for managing lead generation operations and the marketing attribution strategy for Precision AQ, supporting Marketing campaigns across various channels to drive high quality leads. This position is responsible for enhancing lead generation capabilities through automation, integration, and optimization. The ideal candidate is results driven and a reporting expert, having the ability to design and implement processes that can attribute leads and determine ROI for Marketing campaigns.

In Short

• Manage lead generation operations and marketing attribution strategy.
• Enhance lead generation capabilities through automation and optimization.
• Design and implement processes for lead attribution and ROI determination.
• Oversee a contractor for tactical lead generation execution.
• Develop metrics and KPIs for lead generation campaign performance.
• Create and manage a marketing attribution system model.
• Act as the HubSpot expert for campaign configuration.
• Ensure integrations between HubSpot and other tools are effective.
• Maintain data hygiene across contact and lead records.
• Monitor domain health to maximize email deliverability.

Requirements

• Bachelor’s Degree in relevant discipline or equivalent work experience.
• 3-5 years of experience in B2B marketing, ideally in Life Sciences.
• Experience with marketing attribution models across multiple channels.
• HubSpot expertise required, certifications preferred.
• Proficiency in Salesforce, Looker Studio, and ZoomInfo.
• Strong analytical and critical thinking skills.
• Exceptional project management skills in a fast-paced environment.
• Strong verbal and written communication skills.

Benefits

• Discretionary annual bonus.
• Health insurance.
• Retirement savings benefits.
• Life insurance and disability benefits.
• Parental leave.
• Paid time off for sick leave and vacation.