Demand Generation Lifecycle Marketing Manager - Remote

Overview

The Demand Generation Lifecycle Marketing Manager will drive lead engagement and customer conversion through targeted, data-driven campaigns across various channels.

In Short

• Execute demand generation lifecycle marketing campaigns.
• Analyze lead data for better segmentation and personalization.
• Create, test, and optimize campaigns for pipeline acceleration.
• Support optimization of gated content and lead magnets.
• Work with product-led growth tools for lead conversion.
• Contribute to campaign assets with strong copywriting skills.
• Monitor key performance metrics and report insights.
• Adapt to a fast-paced, flexible startup environment.

Requirements

• 3-5 years in lifecycle marketing, with 2 years in B2B.
• Expertise in marketing automation tools.
• Proficiency in advanced segmentation and personalization.
• Skilled in CRM and analytics tools.
• Familiarity with AI tools for copywriting.
• Analytical and results-oriented mindset.

Benefits

• Base salary range of $120,000 - $140,000 plus equity.
• Comprehensive health coverage.
• Remote-first workplace.
• Unlimited PTO and fun perks.