Demand Generation Lifecycle Marketer - Remote

Overview

We are looking for a demand generation lifecycle marketer to level up our monetization and retention efforts.

In Short

• Develop, execute & optimize comprehensive nurture marketing strategies.
• Improve funnel conversion rates, revenue, and retention.
• Understand the marketing & sales process and associated tech stacks.
• Passionate about Marketing and eager to grow in lifecycle marketing.
• Work closely with cross-functional partners including Sales and Product Marketing.
• Craft and optimize demand generation nurture campaigns.
• Implement lead generation programs for Sales.
• Collaborate with marketing operations and sales teams.
• Partner with Product Marketing to tailor campaigns.
• Inform lead scoring and routing approaches.

Requirements

• 8+ years of experience in Marketing, with 5+ years in demand generation.
• Track record of driving business outcomes via nurture strategies.
• Expert in campaign development, execution, and measurement.
• Fluent in interpreting data and creating actionable insights.
• Strong interpersonal skills for collaboration.
• Experience with SMB and Mid-Market segments.
• Understanding of Salesforce and Marketo.

Benefits

• Opportunity to work globally.
• Collaborative work environment.
• Career growth in lifecycle marketing.
• Engagement with cross-functional teams.
• Focus on customer experience.