Talent Brand Creative & Campaigns Lead - Remote

Overview

The Talent Brand team helps people see Dropbox as more than a place to work. It’s a place where creativity, community, and impact come together. We tell the stories that attract the people who will shape the future of distributed, AI-powered work.

As Dropbox accelerates its transformation into an AI-first company, storytelling has never been more important. Talent Brand Creative & Campaigns leads the narrative bringing the Dropbox Talent Brand to life through campaigns, content, and employee advocacy.

As the Talent Brand Creative & Campaigns Lead, you will source and develop the stories, campaigns, and creative expressions that deepen emotional connection to Dropbox, as an employer. Leveraging AI technology and in partnership with agency partners, you’ll shape end-to-end content strategy, lead social creative development, and create global and localized campaigns that resonate with key talent audiences.

You’ll also serve as our Poland market lead, a market with a thriving Dropbox hub, tailoring creative and campaign activation to local needs and cultural context.

You’ll collaborate closely with Talent Brand teammates in Brand & Insights, to ground creative direction in data, and Experiential Activation, to amplify and extend event-based storytelling.

In Short

• Lead creative direction and content strategy across global and localized Talent Brand campaigns.
• Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals.
• Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development.
• Own the strategy, design and ongoing management of the employee advocacy program.
• Shape the Talent Community engagement strategy, including newsletters and storytelling series.
• Partner with Brand & Insights to ensure creative is insight-backed and optimized for performance.
• Partner with Experiential Activation to plan event content capture and storytelling.
• Lead Poland market strategy, ensuring localized creative and campaigns are culturally relevant.
• Ensure narrative consistency across channels including social and career site content.
• Manage creative workflows and agencies, ensuring efficiency and quality.

Requirements

• At least 6 years experience in creative strategy, content development, campaign production, and/or brand storytelling.
• Strong writing, concepting, and narrative development skills.
• Experience building social media content for brand storytelling.
• Experience developing integrated campaigns and/or multi-channel narratives.
• Ability to manage multiple stakeholders and creative workflows.
• Collaborative mindset and comfort partnering with key stakeholders.
• Clear communication and ability to pitch creative ideas.
• Data-aware approach to creativity and comfort using insights.
• Comfort in applying HR as a Product thinking to creative operations.
• Demonstrated experience using AI tools for creative ideation.

Benefits

• Competitive salary range.
• Opportunity to work in a creative and innovative environment.
• Flexibility to work remotely.
• Access to AI tools and resources.
• Collaborative team culture.
• Focus on employee advocacy and storytelling.
• Engagement with diverse audiences.
• Professional development opportunities.
• Work-life balance initiatives.
• Involvement in a transformative company culture.