B2B Marketing Manager - Remote

Overview

As a Marketing Manager, you will take responsibility for the planning, coordination, and implementation of integrated, cross-channel marketing campaigns focusing on our B2B target audiences. You will create impactful content, manage events and webinars, closely collaborate with the sales team, and ensure our campaigns measurably contribute to growth.

In Short

• Planning and execution of integrated marketing campaigns along the B2B customer journey
• Development of targeted campaign communication in collaboration with Product Marketing and Sales
• Creation of content in various formats, focusing on automated email sequences, landing pages, short video formats, and event materials using AI tools for research and efficient copywriting
• Organization and execution of webinars and (virtual) events, including promotion and follow-up
• Coordination of internal stakeholders (Design, Social, Web, Performance) for campaign-relevant assets
• Close collaboration with the sales team for lead handover, feedback loops, and support of sales actions
• Support in implementing campaigns using tools like HubSpot and Webflow across paid and organic channels
• Analysis and optimization of campaign performance based on measurable KPIs

Requirements

• 3-5 years of professional experience in B2B marketing, ideally in the SaaS or tech environment
• Structured working style and experience in project management of campaigns
• Practical experience in content creation for B2B target audiences (Email, Video, Social, Events)
• Know-how in implementing multi-stage campaigns across various funnel phases
• Experience with CMS (e.g., Webflow), CRM tools, and marketing automation (e.g., HubSpot)
• Fluent German (C2) is mandatory, very good English skills are required
• Ability to work independently, hands-on mentality, and enjoyment of cross-functional collaboration
• Bonus: Experience with webinar platforms (e.g., Zoom, Livestorm) or video tools is advantageous

Benefits

• An innovative product with real value for our customers
• An international, motivated team with flat hierarchies
• Flexible working hours and hybrid working (remote or in the heart of Berlin)
• 30 vacation days and company pension scheme
• Subsidy for the Germany ticket
• Room for your own ideas and personal development
• Dog-friendly office with a startup atmosphere