B2B Marketing Manager - Remote

Overview

The Economist Group is seeking a marketing rockstar who will lead and elevate our efforts to drive engagement of our B2B subscriber base.

In Short

• Formulate a global marketing plan to increase engagement across the client subscriber base.
• Collaborate with creative and product teams to execute marketing plans.
• Use customer segmentation for targeted campaigns across various industries.
• Manage customer lifecycle communications to enhance user value.
• Identify content marketing opportunities based on news cycles.
• Develop innovative engagement strategies beyond regular marketing channels.
• Leverage analytics to prioritize key cohorts for engagement.
• Report on campaign performance against KPIs and budget.
• Support the Customer Success team with onboarding and promotional materials.

Requirements

• Experience in data-driven, multi-channel marketing communications.
• Understanding of subscription marketing and customer lifecycle stages.
• B2B marketing experience is beneficial but not essential.
• Excellent communication skills.
• Ability to work independently with minimal supervision.
• Strong project management and organizational skills.
• Knowledge of marketing automation tools like Salesforce Marketing Cloud.
• Data proficiency with strong reporting capabilities.

Benefits

• Incentive programme and generous leave policies.
• Volunteering days and well-being support.
• Free access to all Economist content.
• Country-specific benefits offered.