B2B Marketing Manager - Remote

Overview

We are seeking a strategic and results-driven B2B Marketing Manager with expertise in Account-Based Marketing (ABM) to develop and execute multi-channel marketing campaigns that drive lead generation, sales enablement, and brand awareness to ultimately grow clients into higher value accounts.

In Short

• Growth and Demand Generation through Account-Based Marketing
• Lead the creation and execution of account-based marketing strategies.
• Launch data-driven initiatives for key decision-makers in healthcare education.
• Develop and execute integrated B2B marketing campaigns across multiple channels.
• Grow Colibri Healthcare’s presence in the enterprise healthcare market.
• Leverage content marketing strategies to establish industry thought leadership.
• Design outreach strategies tailored to key decision-makers.
• Partner with Sales teams to create sales enablement materials.
• Support new product launches with go-to-market strategies.
• Monitor and optimize marketing performance for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• Minimum of three years of B2B marketing experience.
• Proven ability to develop and execute multi-channel ABM campaigns.
• Strong understanding of B2B marketing strategies.
• Exceptional written and verbal communication skills.
• Analytical mindset with experience using marketing analytics tools.
• Ability to collaborate cross-functionally and manage multiple projects.
• Knowledge of healthcare industry trends is a plus.
• Travel is up to 10% and mostly limited to conferences.

Benefits

• Collaborative and mission-driven work environment.
• Opportunity to work with a leading online professional education platform.
• Engagement with a diverse team of professionals.
• Potential for professional growth and development.