B2B Marketing Manager - Remote

Overview

Givebacks is seeking a Marketing Manager to drive growth in the K-12 School District channel by executing a strategic marketing plan. This role requires a detail-oriented, execution-focused professional with strong project management and communication skills. The ideal candidate has experience delivering thought leadership programs, understands growth and account-based marketing, and thrives in cross-functional collaboration.

In Short

• Support the marketing strategy by creating compelling content that showcases our value and strengthens our brand positioning with district stakeholders.
• Lead all aspects of tradeshow presence and event management.
• Recruit speakers for and secure high-value speaking engagements at key industry events.
• Lead the end-to-end execution of email marketing campaigns.
• Collaborate with sales team to create and maintain sales materials.
• Execute business development initiatives in newly targeted territories.
• Develop marketing assets that assist CSM in driving adoption and engagement.
• Make data-driven recommendations to inform growth marketing strategy.
• Ability to travel at least 30% of the time to tradeshows.
• Unlimited Paid Time Off and Remote Work Options.

Requirements

• 5+ years of experience in B2B marketing for software businesses in start-up environments.
• Depth of knowledge in event marketing, email program management.
• Exceptional writing skills with proven ability in copywriting.
• Experience partnering with sales teams.
• Excellent communication and project management skills.
• Strong understanding of customer lifecycle marketing.
• Proficiency in ROI tracking and experience with tools like Hubspot.
• Demonstrated ability to work collaboratively in a cross-functional team environment.

Benefits

• Unlimited Paid Time Off
• Flextime Options
• Remote Work Options
• Paid Holidays
• Employee Stock Options
• Paid Parental and Family Medical Leave
• Full Employee Medical, Dental, and Vision Coverage
• 401(k) Plan