Manager, B2B Marketing - Remote

Overview

As a Manager of +Oscar B2B Marketing, you will play a pivotal role in developing and executing foundational marketing strategies to drive brand awareness, lead generation, and revenue growth.

In Short

• Develop and execute a comprehensive go-to-market (GTM) strategy.
• Identify target markets, personas, and value propositions.
• Establish a strong marketing foundation, including CRM optimization.
• Implement analytics and reporting frameworks.
• Plan and execute demand generation campaigns across multiple channels.
• Create engaging content such as whitepapers and case studies.
• Conduct market research to identify trends and customer needs.
• Lead the rollout of a GTM strategy for the B2B entity.
• Support sales enablement with materials and training.
• Monitor and analyze marketing metrics to optimize performance.

Requirements

• 4+ years of experience in enterprise B2B marketing.
• Familiarity with B2B marketing best practices.
• Experience leading expansion and new product launches.
• Demonstrated track record of successful marketing campaigns.
• Strong writing skills with the ability to simplify technical concepts.

Benefits

• Eligible for employee benefits.
• Participation in Oscar's unlimited vacation program.
• Annual performance bonuses.