B2B Marketing Manager - Remote

Overview

PointClickCare is seeking an experienced B2B Marketing Manager to lead the planning, execution, and measurement of marketing campaigns in the healthcare technology sector, focusing on driving product demand through various channels.

In Short

• Own planning and executing marketing campaigns.
• Drive product demand through multiple channels.
• Collaborate with cross-functional teams.
• Manage campaign budgets and forecasts.
• Utilize marketing automation for lead quality.
• Research new marketing approaches.
• Leverage AI tools to optimize campaigns.
• Balance multiple projects in a dynamic environment.
• Communicate campaign performance and goals.
• 4+ years of B2B marketing experience required.

Requirements

• Experience building and executing marketing campaigns.
• Strong data analysis skills.
• Proficient in Excel and Salesforce.
• Ability to present ideas and gain support.
• Experience in account-based marketing.
• Experience with paid and owned channels.
• Experience managing external partners.
• 5+ years of B2B marketing preferred.
• Willingness to travel 20-30%.

Benefits

• Flexible work environment.
• Growth opportunities.
• Meaningful work in healthcare.
• Innovative culture supported by AI.
• Access to a large dataset for insights.