B2B Marketing Manager - Remote

Overview

ecoATM is seeking a B2B Marketing Manager to lead and execute marketing strategies that drive brand awareness and demand generation campaigns for the US market. If you have a passion for creating impactful B2B marketing strategies and a proven ability to generate measurable results, we want to hear from you. In this critical role, you will elevate our B2B brand visibility while driving high-quality leads and conversions through a well-rounded digital approach spanning paid, earned, and owned media.

In Short

• Develop and implement strategies to drive B2B brand awareness, demand generation, and lead acquisition across digital media channels.
• Plan, execute, and optimize owned and paid media campaigns to maximize audience engagement.
• Drive strategic marketing direction of products and support the development of sales collateral.
• Manage ad spend across various channels and develop strategic marketing relationships with retail partners.
• Oversee digital media budgets and vendor relationships to maximize ROI.
• Implement content development strategies to improve demand generation.
• Own digital campaign analytics and deliver actionable insights.
• Introduce marketing automation and evaluate digital media vendors.
• Conduct analysis of audience behavior and competitor campaigns.
• Oversee event execution and ensure alignment with business goals.

Requirements

• Bachelor’s degree in marketing or a related field; 8+ years of experience in digital marketing.
• Proven track record in managing B2B digital campaigns.
• Advanced proficiency in tools like Google Ads, LinkedIn Ads, and Google Analytics.
• Ability to interpret data and optimize campaigns based on performance metrics.
• Experience managing PR and media agencies.
• Strong strategic thinking and collaboration skills.
• Excellent communication skills for presenting insights to stakeholders.

Benefits

• Empowered to develop and utilize unique talents and skills.
• Work culture that promotes positive impact on the planet.
• Short-term and long-term incentives based on performance.
• Diversity and belonging initiatives.