Lifecycle Marketing Manager - Remote

Overview

mindbodygreen is seeking a sharp, creative, data-driven Lifecycle Marketing Manager to own and evolve our email and SMS strategy across all business lines, crafting thoughtful customer journeys and high-converting campaigns.

In Short

• Build and optimize email and SMS journeys.
• Own campaign creation from brief to send.
• Collaborate with creative and data teams.
• Develop and execute A/B testing strategies.
• Turn performance data into insights.
• Balance short-term wins with long-term customer value.
• Stay close to community needs and feedback.
• Flex across CPG, education, and media.

Requirements

• Self-starter focused on driving results.
• 3-4 years of lifecycle marketing experience.
• Experience with Klaviyo required; Hubspot a plus.
• Strong writing and storytelling skills.
• Confident working with data.
• Strong organizational and project management skills.
• Comfortable shifting focus as needs evolve.
• Passion for health and wellness.

Benefits

• Remote work.
• Health insurance.
• Dental Insurance.
• Vision Insurance.
• Life Insurance.
• FSA Eligibility.
• 401K Retirement Plan (optional).
• Access to all mindbodygreen classes.
• Generous discount on supplements.
• Flexible Paid Time Off.
• Paid Holidays.
• Maternity / Paternity Leave.