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Lifecycle Marketing Manager - Remote

Posted 1 week ago
Marketing
Full Time
CA, USA
$90,000 - $120,000/year

Overview

The Lifecycle Marketing Manager will be responsible for executing comprehensive email and SMS marketing strategies to improve engagement and reduce customer acquisition costs while enhancing learner lifetime value.

In Short

  • Lead the development and execution of LTV growth strategies.
  • Establish and oversee referral campaigns.
  • Collaborate with the Learner Success Team for engaging content.
  • Execute email and SMS strategies using HubSpot and HeyMarket.
  • Analyze and report on marketing KPIs.
  • Manage CRM workflows and optimize them.
  • Collaborate with analytics teams to define dashboards.
  • Review competitor strategies for effective counter strategies.
  • Participate in identifying campaigns for optimization.

Requirements

  • 6+ years in retention or lifecycle marketing.
  • Experience with onboarding and activation campaigns.
  • Strong understanding of lifecycle experimentation.
  • Mastery of lifecycle marketing platforms.
  • Familiarity with key marketing metrics.
  • Basic HTML skills for email.

Benefits

  • Equity options for full-time employees.
  • Flexible paid time off policy.
  • Remote work environment.
  • Comprehensive health and wellness plans.
  • 401K plan available.
Ziplines logo

Ziplines

Ziplines, Inc. is a leading education company that collaborates with universities to provide industry-focused certificate courses designed to equip professionals for the demands of a digital-first workforce. With a strong commitment to learner satisfaction, Ziplines empowers thousands of adult learners each year to advance their careers by building essential knowledge, skills, and credentials. The company boasts a high recommendation rate among its learners and consistently achieves excellent net promoter scores. Ziplines fosters a supportive and innovative environment, prioritizing outcomes for students while promoting a culture of trust, humility, curiosity, and diversity.

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