Manager, Lifecycle Marketing - Remote

Overview

The Lifecycle Marketing Manager at Wealthsimple will play a critical role in reimagining and implementing proactive client communication journeys, focusing on both technical and creative aspects of lifecycle marketing initiatives.

In Short

• Lead lifecycle marketing strategies for assigned products.
• Manage projects and prioritize customer communication opportunities.
• Act as a thought leader in lifecycle marketing.
• Supervise Lifecycle Marketing Specialists.
• Collaborate with data scientists to assess campaign performance.
• Drive process improvements and create reusable playbooks.
• Mentor and develop junior team members.
• Utilize marketing automation tools effectively.
• Engage in multi-channel marketing strategies.
• Focus on activation, retention, and engagement strategies.

Requirements

• 5+ years in lifecycle marketing or strategic marketing roles.
• Strong understanding of customer/lifecycle marketing strategies.
• 3+ years hands-on experience with marketing automation tools.
• Solid analytical skills for data analysis.
• Proven success in cross-functional team collaboration.
• Empathetic and collaborative work style.

Benefits

• Opportunity to impact client communication journeys.
• Work in a multidisciplinary marketing organization.
• Collaborate with various stakeholders across the company.
• Develop leadership skills by supervising team members.
• Engage in innovative marketing strategies.