Demand Generation Manager - Remote

Overview

The Demand Generation Manager is a highly motivated marketing team member, responsible for driving MDaudit’s top-of-funnel lead generation efforts. This position will manage demand generation campaigns that will utilize digital campaigns and event marketing, aimed at building pipeline and driving revenue.

In Short

• Lead digital marketing strategy and tactical execution.
• Partner with specialty agencies and sales to optimize lead process.
• Maximize lead generation impact of trade shows and conferences.
• Manage and optimize tactical marketing spend across digital KPIs.
• Establish insightful analytics in areas such as SEO and conversion percentages.
• Develop customer segmentation and target personas.
• Ensure ABM email and marketing processes are consistent with best practices.
• Develop performance reporting tools for senior management.

Requirements

• Understanding of B2B SaaS marketing.
• Experience with B2B SaaS Sales and Client Success teams.
• Experience executing a sophisticated ABM strategy.
• Knowledge of digital advertising and website strategy.
• Analytical focus with knowledge of metrics evaluation.
• Experience with Salesforce and/or Hubspot.
• Ability to manage complexity and competing priorities.
• Experience marketing technology to B2B healthcare segments.
• Proven excellence in relationship-building.
• Master or Bachelor's degree in Business or Marketing.

Benefits

• Fully remote work with flexible schedules.
• Career growth and advancement opportunities.
• On-demand learning program.
• Comprehensive benefits package including Medical, Dental & Vision.
• Unlimited vacation policy.
• Peer Nominated Awards & Recognition.