Director of Marketing - Competitive & Marketing Intelligence - Remote

Overview

The Director of Marketing - Competitive & Marketing Intelligence will focus on capturing insights and interpreting the propositions and go-to-market actions of IFS’s key competitors to ensure IFS stands out in the market.

In Short

• Conduct quarterly and project-based market analysis.
• Monitor and evaluate competitor activities.
• Run a win/loss program to understand sales motives.
• Provide strategic insights to senior management.
• Develop and deliver reports on competitive intelligence.
• Collaborate with cross-functional teams.
• Maintain competitive intelligence assets.
• Stay abreast of industry trends.
• Communicate key competitive updates across the business.
• Manage budget responsibilities.

Requirements

• Strong strategic and analytical capabilities.
• Experience with data manipulation.
• Strong relationship building skills.
• Proven history in CRMs and Marketing automation.
• Effective communication in English.
• Experience in B2B marketing.
• Team leadership and people development experience.
• University degree in business or marketing preferred.
• Proven history in a B2B marketing environment.
• Project management experience.

Benefits

• Flexible and hybrid work opportunities.
• Inclusive workplace experiences.
• Opportunity to work in a global, diverse environment.
• Engagement with colleagues to share ideas.
• Drive innovation and strengthen connections.