Product Marketing Lead, Competitive Intelligence - Remote

Overview

As a Product Marketing Lead specializing in Competitive Intelligence at Motive, you will be an analytical powerhouse with a keen ability to derive actionable insights and to deeply integrate with our sales teams and competitive marketing campaigns.

In Short

• Conduct deep-dive analysis into competitors’ strategies, product offerings, sales tactics, and market presence.
• Develop and maintain a competitive intelligence framework and deliver regular updates to key stakeholders.
• Create competitive battlecards, sales playbooks, and training materials to empower the sales team.
• Collaborate with sales teams to gather competitive insights.
• Lead competitive marketing campaigns.
• Work closely with Product Management to influence the product roadmap.
• Analyze sales patterns and market trends.
• Design and implement metrics to measure effectiveness of strategies.
• Foster a culture of continuous learning within sales teams.
• Partner with Marketing Communications to refine messaging.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in product marketing or competitive intelligence.
• Experience working closely with sales teams.
• Strong analytical skills.
• Excellent communication and presentation skills.
• Experience in leading cross-functional initiatives.
• Agile and adaptable to market dynamics.
• Proficiency in CRM and sales enablement software.

Benefits

• Health, pharmacy, optical and dental care benefits.
• Paid time off and sick time off.
• Short term and long term disability coverage.
• Life insurance and 401k contribution.