Sr. Manager, CRM - Remote

Overview

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

In Short

• Lead the CRM acquisition strategy for all verticals, leveraging email, push, SMS, and in-app messages.
• Build and scale our lead generation program from the ground up, including SMS opt-in.
• Analyze CRM funnel KPI’s to optimize experiences with cross-functional teams.
• Partner with stakeholders to advance acquisition and retention goals.
• Develop best-in-class testing roadmaps from experimentation to scaling.
• Design and launch automated campaigns with product and engineering teams.
• Overhaul reporting structure and dashboards for program visibility.
• Manage, mentor, and develop a small team.

Requirements

• Bachelor’s Degree or equivalent work experience.
• 5-8 years of experience in CRM & Lifecycle, subscription experience a plus.
• Attention to detail and ability to see the big picture.
• Customer-centric mindset with experience using customer insights.
• Ability to communicate strategies to business audiences.
• Expertise in collaborating with stakeholders for retention goals.
• Familiarity with Braze, Iterable, Marketo, or similar ESP.
• Ability to drive experimentation focused on core success metrics.
• Knowledge of HTML, CSS, and email client basics.
• Understanding of healthcare, wellness, or CPG industry is a plus.

Benefits

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching contribution.
• Offsite team retreats.