CRM Manager - Remote

Overview

Love, Bonito is seeking a strategic, results-driven CRM Manager to lead their CRM strategy, focusing on customer engagement, retention, and loyalty through data-driven campaigns.

In Short

• Lead CRM and Loyalty strategy development and execution.
• Manage and optimize CRM tools and marketing automation programs.
• Analyze customer data to generate insights and improve performance.
• Collaborate cross-functionally to enhance customer experiences.
• Oversee vendor partnerships and evaluate marketing technology tools.
• Strengthen customer insight capabilities through surveys and focus groups.
• Own CRM KPIs including customer acquisition and retention.
• Lead and coach the CRM team in performance and goal setting.
• Manage CRM budget planning aligned with strategic priorities.

Requirements

• Passionate about creating impactful brand experiences.
• Experience in managing loyalty or membership programs.
• Hands-on experience with CRM tools.
• Strong analytical skills for interpreting data and generating insights.
• Experience in managing teams and vendors.
• Effective communicator and collaborator.

Benefits

• Dynamic workplace culture with no corporate BS.
• Opportunity to make a significant impact in a growing company.
• Collaborative team environment.
• Female-founded company with a strong representation in leadership.