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CRM Manager - Remote

Posted 2 weeks ago
Marketing
Full Time
Indonesia

Overview

Love, Bonito is seeking a strategic, results-driven CRM Manager to lead their CRM strategy, focusing on customer engagement, retention, and loyalty through data-driven campaigns.

In Short

  • Lead CRM and Loyalty strategy development and execution.
  • Manage and optimize CRM tools and marketing automation programs.
  • Analyze customer data to generate insights and improve performance.
  • Collaborate cross-functionally to enhance customer experiences.
  • Oversee vendor partnerships and evaluate marketing technology tools.
  • Strengthen customer insight capabilities through surveys and focus groups.
  • Own CRM KPIs including customer acquisition and retention.
  • Lead and coach the CRM team in performance and goal setting.
  • Manage CRM budget planning aligned with strategic priorities.

Requirements

  • Passionate about creating impactful brand experiences.
  • Experience in managing loyalty or membership programs.
  • Hands-on experience with CRM tools.
  • Strong analytical skills for interpreting data and generating insights.
  • Experience in managing teams and vendors.
  • Effective communicator and collaborator.

Benefits

  • Dynamic workplace culture with no corporate BS.
  • Opportunity to make a significant impact in a growing company.
  • Collaborative team environment.
  • Female-founded company with a strong representation in leadership.
Love, Bonito logo

Love, Bonito

Love, Bonito is a digital-first womenswear brand based in Singapore, dedicated to empowering the everyday Asian woman and inspiring self-confidence. Founded in 2010, it has become Southeast Asia's largest direct-to-consumer, omnichannel brand, with a presence in multiple countries including Hong Kong, Indonesia, Malaysia, and a retail franchise in Cambodia, as well as expanding into the Philippines and the United States. The company prides itself on its female leadership, with over 65% of leadership roles held by women, and a commitment to celebrating and uplifting Asian women through its products. Love, Bonito fosters a dynamic, no-corporate-BS work environment, aiming to make a significant impact in the fashion industry while maintaining a strong focus on community and brand consistency.

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