The CRM Manager will oversee Car & Classic’s outbound customer communications, creating powerful marketing messages through user segmentation and relevant content recommendations.
In Short
Develop and implement a comprehensive CRM strategy.
Enhance email effectiveness through smart user segmentation.
Utilize A/B testing for email optimization.
Automate tasks and integrate CRM processes.
Establish KPIs to measure CRM effectiveness.
Analyze customer journeys for improvement opportunities.
Requirements
Expertise in Blueshift for marketing automation.
Experience in developing CRM strategies.
Track record in email marketing engagement.
Skills in automating marketing processes.
Strong data analytics capabilities.
Experience in optimizing customer journeys.
Ability to collaborate with various teams.
Proficient in using CRM tools.
Experience in performance tracking and improvements.