CRM Manager - Remote

Overview

In connection with the launch of a new project, we are looking for a CRM Manager who will play a key role in establishing our CRM and setting up user communication.

In Short

• Develop and implement CRM strategies for Online Casino & Sportsbook.
• Create and execute marketing campaigns for user interactions.
• Set up and optimize triggered and automated communications.
• Analyze user behavior data to develop personalized offers.
• Collaborate with teams to enhance customer experience.
• Conduct A/B testing to improve engagement metrics.
• Monitor industry trends for competitive strategies.
• Manage CRM platform and tools for marketing automation.

Requirements

• Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.
• Strong understanding of online casino and sportsbook platforms.
• Proficiency in Customer Journey Mapping (CJM).
• Experience with the Smartico CRM system.
• Skilled in using analytics tools for campaign effectiveness.
• Ability to segment customer databases and develop personalized offers.
• Knowledge of A/B testing methodologies.
• Excellent communication skills for collaboration.

Benefits

• Remote work with flexible hours.
• Paid vacation and sick leave.
• Competitive salary.
• Participation in company internal events.
• Freedom from micromanagement.
• Professional development opportunities.
• Dynamic work environment within a profitable company.