In connection with the launch of a new project, we are looking for a CRM Manager who will play a key role in establishing our CRM and setting up user communication.
In Short
Develop and implement CRM strategies for Online Casino & Sportsbook.
Create and execute marketing campaigns for user interactions.
Set up and optimize triggered and automated communications.
Analyze user behavior data to develop personalized offers.
Collaborate with teams to enhance customer experience.
Conduct A/B testing to improve engagement metrics.
Monitor industry trends for competitive strategies.
Manage CRM platform and tools for marketing automation.
Requirements
Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.
Strong understanding of online casino and sportsbook platforms.
Proficiency in Customer Journey Mapping (CJM).
Experience with the Smartico CRM system.
Skilled in using analytics tools for campaign effectiveness.
Ability to segment customer databases and develop personalized offers.
Knowledge of A/B testing methodologies.
Excellent communication skills for collaboration.
Benefits
Remote work with flexible hours.
Paid vacation and sick leave.
Competitive salary.
Participation in company internal events.
Freedom from micromanagement.
Professional development opportunities.
Dynamic work environment within a profitable company.