As a rapidly growing financial technology company, Bondora is looking for an experienced and data-driven CRM Manager to lead our customer relationship management strategy, focusing on user activation, engagement, and retention.
In Short
Develop and execute a multichannel CRM strategy focused on automation.
Plan, execute, and optimize campaigns, including design and content.
Drive customer retention initiatives to improve the investor experience.
Implement segmentation and personalization strategies.
Analyze performance metrics to optimize engagement and conversion rates.
Design and implement automated workflows using a data-driven approach.
Requirements
Over 4 years of experience in CRM, retention, or email marketing in B2C companies.
Technical expertise in CRM platforms such as Braze, HubSpot, Mailchimp, or Iterable.
Strong analytical skills to drive decision-making and campaign optimization.
Cross-functional collaboration experience with developers, designers, and analysts.
Proficiency in remarketing platforms like Meta, Google, Criteo, or Taboola is a plus.
A proactive mindset with a passion for improving CRM strategies.
Benefits
Competitive salary and generous benefits package including 5 weeks of vacation.
Private healthcare compensation and mental healthcare support.
Opportunities for personal and professional growth.