Head of Marketing - Remote

Overview

We are looking for an experienced Head of Marketing to lead the development and execution of a comprehensive marketing strategy aimed at driving customer acquisition, retention, and brand positioning in the rapidly growing casino market.

In Short

• 7+ years in marketing, including 5+ years in leadership roles.
• Proven experience in the online gambling or fintech industries.
• Expertise in digital marketing (SEO, SEM, SMM, email marketing, affiliate marketing).
• Strong track record in creating customer acquisition and retention strategies.
• Proficiency with data analytics tools to drive decisions based on performance metrics.
• Experience managing large marketing budgets and optimizing ROI.
• Leadership skills with a history of managing cross-functional teams.
• Advanced English; knowledge of additional languages is a plus.

Requirements

• Develop and implement a comprehensive marketing strategy to drive growth, enhance customer engagement, and strengthen brand identity across all digital platforms.
• Manage key marketing channels such as social media, SEO, PPC, affiliate marketing, and influencer campaigns while collaborating with the product team to launch and promote new features.
• Analyze performance metrics, set KPIs, and make data-driven decisions to optimize ROI and improve campaign results, while efficiently managing the marketing budget and exploring new growth opportunities.
• Lead and mentor the marketing team, fostering creativity and professional development, and ensuring alignment with the company’s objectives.
• Plan and execute multi-channel campaigns, including email, SMS, and promotional activities, while expanding affiliate networks, building strategic partnerships, and monitoring their performance to maximize traffic and revenue.

Benefits

• Lead a transformative project in the fast-growing casino space.
• Enjoy competitive compensation and the opportunity to work with cutting-edge technologies.
• Collaborate with a talented, diverse team in a culture that values innovation and growth.
• Shape the future of a global iGaming company with a strong focus on professional development and leadership.
• Flexible working environment with access to the latest tools and resources.