CRM Manager - Remote

Overview

Our client is a pioneering force in transforming the gaming landscape across Asia, leveraging cutting-edge technology and innovative entertainment solutions. With a diverse portfolio of digital platforms and interactive products, the company engages hundreds of millions of users and delivers immersive, world-class gaming experiences. In 2024, the company achieved exponential growth, tripling its revenue and reaching the billion-dollar milestone. Backed by a Brazilian esports business permit and a multi-tens-of-millions-dollar investment commitment, the company is now riding the wave of ambitious expansion in Brazil, one of the world’s most dynamic and fast-growing gaming markets.

In Short

• Develop and execute the local brand strategy in line with global brand positioning and business goals.
• Ensure brand consistency across all marketing touchpoints, including digital campaigns, partnerships, events, content, and social media.
• Conduct market research to understand consumer behavior, cultural nuances, and competitor positioning.
• Work closely with internal teams to align branding across all functions.
• Support and guide local campaigns, sponsorships, influencer collaborations, and creative production.
• Monitor brand performance metrics and report on brand health and awareness levels.
• Build and manage relationships with creative agencies, media partners, and local content creators.
• Act as a brand ambassador internally and externally, ensuring the tone and image of the company are consistently represented in Brazil.

Requirements

• 5+ years of experience in brand management, preferably in gaming, entertainment, tech, or fast-moving consumer industries.
• Proven experience in creating or localizing brand strategies for the Brazilian market.
• Strong understanding of the Brazilian consumer and media landscape.
• Excellent project management and communication skills.
• Creative mindset with strong aesthetic and storytelling sensibility.
• Fluent in Portuguese; English communication skills are a plus.
• Ability to work in a fast-paced, startup-like environment with autonomy and flexibility.

Benefits

• Opportunity to work in a fast-growing industry.
• Engage with a diverse and dynamic team.
• Be part of a pioneering company in the gaming sector.