Paid Traffic Manager - Remote

Overview

Our client is a pioneering force in transforming the gaming landscape across Asia, leveraging cutting-edge technology and innovative entertainment solutions. With a diverse portfolio of digital platforms and interactive products, the company engages hundreds of millions of users and delivers immersive, world-class gaming experiences. In 2024, the company achieved exponential growth, tripling its revenue and reaching the billion-dollar milestone. Backed by a Brazilian esports business permit and a multi-tens-of-millions-dollar investment commitment, the company is now riding the wave of ambitious expansion in Brazil, one of the world’s most dynamic and fast-growing gaming markets.

In Short

• Develop and execute paid traffic strategies focused on user acquisition, conversion, and ROI optimization.
• Manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic networks.
• Plan media budgets, set KPIs, and monitor campaign performance daily.
• Conduct A/B testing on creatives, copy, audiences, and landing pages.
• Collaborate with content, creative, CRM, and product teams.
• Analyze campaign results and generate insights for media planning.
• Identify new traffic sources and growth opportunities.
• Ensure ad campaigns comply with Brazilian regulations.

Requirements

• 4+ years of experience in paid media or performance marketing.
• Strong knowledge of digital advertising platforms.
• Proven track record of driving ROI-positive campaigns.
• Deep understanding of the Brazilian digital media landscape.
• Strong analytical skills; experience with analytics tools.
• Proficiency in Excel and campaign reporting.
• Fluent in Portuguese; English is a plus.
• Results-driven and highly organized.

Benefits

• Opportunity to work in a dynamic and fast-growing industry.
• Collaborate with innovative teams.
• Flexible working arrangements.
• Competitive compensation based on experience.