Paid Media Manager - Remote

Overview

The Paid Media Manager plays a critical role in executing and optimizing Directive’s internal paid media strategy to drive growth and maximize performance across all paid acquisition channels.

In Short

• Plan, execute, and optimize paid media campaigns.
• Manage full-funnel paid media efforts across various platforms.
• Develop and test ad copy and audience targeting strategies.
• Continuously analyze campaign performance metrics.
• Conduct routine budget pacing checks and bid adjustments.
• Implement A/B testing methodologies for ads and landing pages.
• Develop dashboards and reports to track KPIs.
• Collaborate with cross-functional teams for cohesive messaging.
• Stay updated with industry trends and platform updates.
• Manage relationships with ad platform representatives.

Requirements

• 4+ years of experience in B2B paid media.
• Deep understanding of Google Ads, LinkedIn Ads, and Facebook Ads.
• Proven ability to scale paid media campaigns.
• Strong analytical mindset with reporting tool experience.
• Excellent project management and organizational skills.
• Hands-on experience with campaign setup and audience segmentation.
• Proactive, growth-focused mindset with passion for digital marketing.

Benefits

• Set living wage and comprehensive medical benefits.
• Unlimited PTO and paid company holidays.
• 401(k) with company match.
• Annual bonus based on tenure.
• Annual Anniversary Trip to Newport Beach, CA.