Conversion Manager - Remote

Overview

The Conversion Manager will play a critical role in analyzing and optimizing the conversion funnel for a leading gaming company, ensuring a seamless user experience and driving growth through data-driven strategies.

In Short

• Analyze the full conversion funnel for optimization opportunities.
• Design and execute CRO strategies using A/B testing and data analysis.
• Collaborate with Product, UX/UI, Paid Media, and CRM teams.
• Monitor daily KPIs such as registration and activation rates.
• Own the testing roadmap and continuously optimize based on performance.
• Use tools like Google Analytics and Hotjar to track user behavior.
• Ensure a smooth cross-device and cross-channel user experience.
• Stay updated with industry trends to enhance conversion strategies.

Requirements

• 3-5 years of experience in conversion optimization or growth marketing.
• Strong analytical skills with experience in funnel analysis.
• Familiarity with CRO tools like Google Optimize and VWO.
• Understanding of UX principles and their impact on retention.
• Experience in fast-paced, test-driven environments.
• Fluent in Portuguese; English skills are a plus.
• Self-starter with a focus on performance metrics.

Benefits

• Opportunity to work in a fast-growing gaming market.
• Be part of a pioneering company in the gaming landscape.
• Collaborate with diverse teams and innovative projects.
• Flexible working conditions as a remote role.