Web Conversion Rate Optimization Manager - Remote

Overview

As a Web CRO manager, you will work as part of innovative digital marketing team to develop and implement strategies to improve conversion rate across Accruent.com. You will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions.

In Short

• Identify, develop, and execute A/B tests to improve website conversion rates.
• Enhance user experience and drive revenue growth.
• Own the experimentation strategy and execution of tests.
• Collaborate with cross-functional teams.
• Monitor and optimize website performance using data-driven insights.
• Partner with UX and Design teams.
• Optimize conversion paths for inbound marketing channels.
• Recommend and experiment with web tools.

Requirements

• 6+ years of experience in B2B web marketing.
• Excellent understanding of CMS and marketing systems.
• Proficiency in A/B testing tools.
• Ability to analyze data and present outcomes.
• Strong project management skills.
• Creative mindset with data-driven insights.
• Strong communication and stakeholder management skills.
• Ability to manage a dynamic environment.

Benefits

• Opportunity to work in a fast-paced environment.
• Collaborative team culture.
• Ownership of projects and results.
• Continuous improvement environment.