Conversion Rate Optimization Manager - Remote

Overview

Apollo.io is seeking a Conversion Rate Optimization Manager to help scale our organic and paid conversion efforts, focusing on improving the user journey from SEO-driven and paid acquisition funnels to conversion.

In Short

• Own and execute conversion rate optimization (CRO) strategies.
• Develop and manage A/B tests and personalization strategies.
• Conduct in-depth user behavior analysis using analytics tools.
• Optimize website UI/UX and CTA placements.
• Collaborate with SEO and Content teams for landing page enhancements.
• Work with Paid Acquisition teams to improve post-click experiences.
• Partner with Product and Engineering for tracking and optimizations.
• Establish a data-driven CRO experimentation framework.
• Develop insights on customer segmentation and personalization.
• Report on CRO test results and revenue impact.

Requirements

• 3-6+ years of experience in CRO, growth marketing, or UX optimization.
• Strong proficiency in A/B testing platforms.
• Experience with website analytics and user behavior tracking tools.
• Strong understanding of SEO-driven CRO strategies.
• Data-driven mindset with experience in funnel analysis.
• Basic knowledge of HTML, CSS, and JavaScript.
• Experience optimizing multi-step sign-up flows and lead gen forms.
• Strong ability to interpret data and recommend actionable strategies.
• Excellent cross-functional collaboration skills.
• Passion for experimentation and continuous improvement.

Benefits

• Remote-first company with a focus on growth and autonomy.
• Supportive team environment encouraging bold ideas.
• Opportunities for continuous learning and career development.
• Resources to help you own your role and make an impact.
• Encouragement to experiment and take smart risks.