Senior Marketing Manager - Integrated Campaigns - Remote

Overview

The Senior Marketing Manager, Integrated Campaigns owns the end-to-end strategy and execution of integrated marketing campaigns that translate the corporate brand narrative, product roadmap, and quarterly business priorities into measurable pipeline impact.

In Short

• Manage a small team and execute integrated marketing campaigns.
• Translate corporate brand story into multi-channel campaign strategies.
• Own campaign planning and execution across various channels.
• Lead integrated campaign content strategy in partnership with content marketing.
• Manage lifecycle programs including segmentation and nurture design.
• Define success metrics for campaigns and monitor performance.
• Develop campaign calendars, briefs, and execution plans.
• Ensure campaigns are sequenced intentionally across channels.
• Manage and develop direct reports, setting clear priorities.
• Deliver data-backed readouts to marketing leadership.

Requirements

• 6+ years in B2B marketing with experience in integrated campaigns.
• Prior experience managing a team.
• Strong hands-on experience with email and lifecycle marketing.
• Deep understanding of content's role in demand generation.
• Highly analytical, using data to guide strategy and decisions.
• Strong project management skills and ability to run multiple campaigns.
• Clear communicator with ability to align cross-functional teams.

Benefits

• Equity and company bonus or commissions.
• 401(k) plan and paid holidays.
• Flexible PTO and parental leave.
• Employee assistance program and wellbeing benefits.
• Global travel coverage and insurance benefits.