Senior Manager, Integrated Marketing Campaigns - Remote

Overview

This is a fantastic opportunity to optimize New Relic’s growth engine by working across marketing channels with a focus on demand/nurture strategies in web, email, and paid activation.

In Short

• Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth.
• Collaborative content mapping for persona journeys.
• Align campaign goals with Sales Development and account executives.
• Establish a repeatable campaign process.
• Manage lead nurture programs and improve funnel conversion.
• Define and track key campaign metrics.
• Work cross-functionally with Product Marketing, Sales, and RevOps.
• Create content for campaigns in collaboration with various teams.
• Stay current on industry trends and demand generation tactics.
• Drive channel experimentation and performance improvement.

Requirements

• 6-9+ years of experience in B2B demand generation.
• A data-driven and analytical mindset with experience in analytics tools.
• Experience managing paid media campaigns and digital marketing channels.
• Hands-on experience with marketing automation platforms and CRM systems.
• Experience developing and executing multi-channel go-to-market strategies.
• In-depth knowledge of current growth marketing trends.
• Great cross-functional/program management skills.
• Native-level English fluency required.

Benefits

• Healthcare, dental, vision benefits.
• Parental leave and planning.
• Mental health benefits.
• 401(k) plan and match.
• Flex time-off and 11 paid holidays.
• Volunteer time-off.
• Competitive benefits designed to improve employees' lives.