CRM & Loyalty Manager - Remote

Overview

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

In Short

• Seeking a customer-obsessed, data-savvy CRM & Loyalty Manager / Senior Manager.
• Lead customer and loyalty CRM strategy.
• Drive customer engagement, retention, and loyalty through data-driven campaigns.
• Work closely with leadership to blend business goals with brand building.
• Leverage customer insights for loyalty program enhancements.
• Manage CRM vendor partnerships and platform evaluations.
• Own overall CRM KPIs including customer acquisition and engagement.
• Lead the CRM team, managing performance and development.
• Stay updated on martech trends to improve CRM strategy.
• Experience in managing loyalty or membership programs in retail or e-commerce.

Requirements

• Customer-obsessed with a passion for impactful experiences.
• Hands-on experience with CRM platforms and marketing automation tools.
• Analytical skills to interpret data and drive measurable impact.
• Strong commercial instincts connecting engagement to revenue.
• Experience managing vendors and evaluating marketing tech tools.
• Effective communicator with experience influencing leadership.
• Past experience in managing a team.

Benefits

• Be part of a dynamic team in a fast-growing company.
• Opportunity to shape customer engagement strategies.
• Contribute to a mission-driven brand focused on empowering women.
• Work in an environment with a strong female leadership presence.
• Engage in exciting projects with a focus on customer experience.