CRM Manager - Remote

Overview

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions​ and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact​ because when one Nerd levels up, we all do.

We are looking for a CRM Manager to take our user email communications to the next level. As our program expands, you will help shape the development, implementation, and optimization of our engagement campaigns. These campaigns reach both new and active audiences through onboarding, cross-sell, browse abandonment, and promotional journeys to drive engagement with a variety of features, products, and verticals. You will build operational plans that welcome new users and deepen relationships with existing ones, by using data-driven insights to deliver meaningful and revenue-generating campaigns.

In this role, you will lead the day-to-day management and long-term operational strategy of our CRM platform. You will design, build, and launch automated email, SMS, and push notification campaigns while serving as a primary user of our CRM and marketing technology stack. You will also guide the technical implementation of new campaigns and features. Once launched, you will measure success by monitoring campaign performance, analyzing key metrics, and sharing insights that highlight opportunities for A/B testing and ongoing optimization to boost engagement, conversion, and impact.

In Short

• Drive CRM strategy: Translate business goals into actionable CRM marketing strategies.
• Use data to inspire action: Leverage insights from campaign performance.
• Champion operational excellence: Build and document best practices for CRM operations.
• Balance priorities and build alignment: Manage multiple priorities with clarity and focus.

Requirements

• 5+ years of relevant professional marketing experience.
• 2+ years of hands-on experience with major CRM platforms.
• Strong understanding of data structures and segmentation logic.
• Experience with API integrations and webhooks.
• Proficiency in HTML and CSS.
• Familiarity with scripting languages for advanced personalization.
• Project management experience.
• Ability to analyze campaign performance.
• Strategic perspective on CRM operations.

Benefits

• Monthly Healthcare Stipend.
• Rejuvenation Policy – Vacation Time Off + Mental Health Days Off.
• Paid sabbatical for personal development.
• Monthly Wellness, Wifi, and Cell Phone Stipends.
• Work from home equipment stipend.