CRM Manager - Remote

Overview

The CRM Manager is responsible for ensuring smooth communication with commercial users, creating and sending CRM newsletters, and enhancing user engagement through automated lifecycle communication.

In Short

• Responsible for communication with commercial users.
• Design, create, and send CRM newsletters and campaigns using Braze.
• Plan, implement, and test automated lifecycle communication via email and in-app messages.
• Develop marketing concepts and execute campaigns independently.
• Create testing plans and build automations in Braze.
• Develop targeted customer segmentation for personalized experiences.
• Accountable for KPIs and regular reporting for performance optimization.

Requirements

• At least three years of experience in CRM or digital marketing.
• Practical experience with CRM automation tools like Braze; knowledge of Salesforce is a plus.
• Creative and data-driven approach with technical understanding of marketing processes.
• Passionate about shaping digital products with social value.
• Ability to work interdisciplinary and quickly learn new topics.
• Fluent in German and English.

Benefits

• Hybrid work model with office and remote days.
• A meaningful job contributing to a valuable product for the community.
• Work in a cheerful and experienced team.
• Insight into the entire work process of our social startup.
• Responsibility and opportunities to actively contribute.
• Receive an additional monthly income of 35 Euros for personal use.
• 30 days of vacation per year, with options for workation and sabbaticals.