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Director of SEO and Demand Generation Content - Remote

Posted 1 week ago
Marketing
Full Time
CA, USA
$168,000 - $276,000/year

Overview

The Director of SEO and Demand Generation Content will drive organic growth and lead demand generation content efforts at Freshworks, overseeing SEO strategy and execution.

In Short

  • Lead SEO strategy and execution to drive organic growth
  • Manage SEO agency and external partners
  • Oversee a team of demand generation content creators
  • Develop and optimize demand generation content journeys
  • Partner with various teams to align SEO and content with marketing goals
  • Track and report content performance using data-driven insights
  • Stay updated on SEO trends and algorithm updates
  • Implement SEO best practices for multi-region websites
  • Lead technical SEO initiatives
  • Innovate with AI and marketing automation for content scaling

Requirements

  • 10+ years of experience in SEO and content marketing
  • Proven experience in leading SEO strategies
  • Strong expertise in technical SEO and content strategy
  • Experience managing SEO agency relationships
  • Deep understanding of demand generation funnels
  • Strong analytical skills with proficiency in SEO tools
  • Experience with marketing automation and A/B testing
  • Working knowledge of HTML and CMS platforms
  • Ability to collaborate across teams
  • Strong communication skills with a thought leadership mindset

Benefits

  • Multiple options for dental, medical, and vision insurances
  • Equity and Employee Stock Purchase Plan (ESPP)
  • Flexible PTO and spending options
  • Commuter benefits and wellness benefits
  • Adoption and parental leave benefits
Freshworks logo

Freshworks

Freshworks Inc is a software company headquartered in San Mateo, California, that focuses on creating affordable and user-friendly software solutions for businesses. With a global presence across 13 locations, Freshworks serves over 65,000 companies, ranging from startups to public enterprises, by providing software-as-a-service (SaaS) products that enhance customer and employee experiences. Their cloud-based suite includes tools for customer support, sales automation, marketing automation, IT service management, and AI-powered chat solutions. Recognized in major media outlets and awarded for its workplace culture, Freshworks is committed to delivering exceptional value and fostering a diverse and inclusive work environment.

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