Director of Demand Generation - Remote

Overview

Relay is on a mission to enhance the success rate of small businesses by providing a collaborative money management platform. We are focused on delivering a human-centric customer experience to help SMBs thrive.

In Short

• Lead the Demand Generation strategy at Relay to acquire and convert qualified leads.
• Collaborate with marketing and sales teams to support go-to-market strategy.
• Develop and manage a high-performing Demand Generation team.
• Implement educational programming that engages and inspires audiences.
• Utilize various channels and strategies for lead and revenue growth.
• Monitor and report on Demand Generation KPIs.
• Champion customer empathy and understanding in marketing efforts.
• Nurture long-term co-marketing partnerships.
• Communicate Demand Generation progress across the organization.
• Drive meaningful growth in lead generation in a B2B context.

Requirements

• 10+ years of marketing experience, with 6+ years in Demand Generation.
• Proven track record in driving lead-generation growth.
• Experience collaborating with sales and marketing teams.
• Strong people management skills and team leadership experience.
• Hands-on experience in multi-channel marketing campaigns.
• Deep understanding of customer needs and market dynamics.
• Creative mindset for developing campaign ideas.
• Revenue-driven with analytical skills for optimizing campaigns.
• Familiarity with marketing technology stacks.

Benefits

• Competitive salary and equity options.
• Comprehensive health benefits from day one.
• Flexible vacation and time off policies.
• Parental leave with full salary top-up.
• Remote work environment with occasional office visits.
• Opportunities for personal and professional growth.
• Social connection through company events and networking.