Director of Demand Generation - Remote

Overview

As our Director of Demand Generation, you’ll be the driving force behind pipeline creation. You’ll lead strategy and execution across digital, outbound, and field — and directly manage an Outbound Growth Analyst and an Events Manager.

In Short

• Lead demand generation strategy and execution.
• Manage an Outbound Growth Analyst and an Events Manager.
• Collaborate with Sales and Marketing teams to optimize campaigns.
• Develop persona-driven demand generation programs.
• Track campaign performance and ROI.
• Own digital marketing strategy across various platforms.
• Write outbound email sequences and social copy.
• Run high-ROI event programs with the Events Manager.
• Set goals and KPIs for team members.
• 6+ years of B2B SaaS demand generation experience required.

Requirements

• Experience in B2B SaaS demand generation.
• Strong understanding of marketing funnel dynamics.
• Excellent campaign-building and copywriting skills.
• Data-driven with strong analytical skills.
• Highly collaborative and organized.
• Bonus for experience marketing to Talent Acquisition, HR, or Engineering audiences.

Benefits

• Opportunity to lead and shape demand generation strategy.
• Collaborative work environment.
• Professional growth and development opportunities.
• Engage with a variety of marketing channels.
• Work with a talented team.