Director of Demand Generation - Remote

Overview

The Director of Demand Generation at Cedar is a revenue catalyst who architects and drives the strategies that fuel our growth, leveraging data science and innovative marketing approaches to make healthcare more affordable and accessible.

In Short

• Develop and implement a robust account and persona segmentation framework.
• Create and develop integrated programs and campaigns.
• Design and execute personalized nurture campaigns.
• Collaborate with sales and marketing leadership.
• Partner with creative/brand team to develop marketing assets.
• Design and implement a system of target setting and measurement.
• Create effective lead magnets and content syndication programs.
• Lead, recruit, and mentor a team of marketers.

Requirements

• 8+ years of demand generation experience.
• Proven track record of developing successful B2B strategies.
• Expertise in multi-channel marketing and analytics tools.
• Proficiency in marketing automation platforms (Hubspot) and CRM (SFDC).
• Strong communication and interpersonal skills.
• Results-oriented with excellent project management skills.
• Ability to navigate within ambiguity.
• Experience managing technical vendors and agencies.

Benefits

• Equity eligibility.
• Competitive benefits and wellness package.
• Unlimited PTO for vacation and mental health days.
• 16 weeks paid parental leave.
• Diversity initiatives and employee resource groups.
• 401(k) matching up to 3% of annual compensation.
• Access to mentorship and development resources.