Director of Demand Generation - Remote

Overview

BetterLesson is a fully remote – and growing – company of more than 60 passionate, creative, innovative professionals and more than 500 educators providing coaching and professional development workshops throughout the country.

In Short

• Own and execute demand-generating content strategy.
• Help drive our shift to product-centered growth.
• Apply a data-driven, outcomes-based mindset.
• Lead high-quality creative content production.
• Develop deep understanding of the market.
• Grow our presence through earned media.
• Own social media strategy.
• Practice agility in an ever-changing market.

Requirements

• Minimum five years of relevant experience leading demand generation or content marketing.
• Advanced knowledge of effective and emerging demand generation strategies.
• Exceptional writing and storytelling skills.
• Comfort with change and startup environments.
• Wired for intellectual curiosity and creativity.

Benefits

• A competitive salary.
• Health and other employee benefits.
• Equity in the business you are helping to build.
• A flexible schedule and vacation policy.
• The opportunity to spend everyday working to improve outcomes for teachers and students.